A/B Test Dashboard

This dashboard includes at least two plots. One plot shows how the target metric changes across the weeks in the Fast Food Marketing Campaign test.

1. Fast Food Weekly Trend

Required plot: average sales by week for each promotion.

Fast Food Weekly Trend

Takeaway: Promotion 1 is strongest across most weeks, while Promotion 2 tends to lag behind.

2. Fast Food Promotion Comparison

Average weekly sales by promotion at the location level.

Fast Food Promotion Comparison

Takeaway: Promotion 1 has the highest mean sales. Promotion 2 is the weakest overall.

3. Cookie Cats 7-Day Retention

Comparison of the primary metric across the two variants.

Cookie Cats Retention

Takeaway: gate_40 underperforms gate_30 on 7-day retention.